| Description: | It’s a little known fact that the maximum electrical output of the human brain
is 30 Watt. 60 Watt is so named because it is owned and run by two brains
(with rudimentary legs attached) Iain Hawk and Peter Mill.
Between the two, they have over 50 years of experience in the advertising
and marketing and design business.
However, 60 Watt (formerly Hawk & York) is not an advertising agency. It’s a
communication consultancy. It’s been labelled such because, unlike
advertising agencies, which tend to have a one dimensional view of how their
clients’ talk to the outside world, 60 Watt advises on every aspect of a
company’s communications. Not just to its customers, but also to its staff.
Not just the advertising but also the corporate identity and the PR. Not just
what the company says, but how it says it.
Their award-winning recruitment advertising for Graham Technology proves
that point very well, winning the IT category and the Grand Prix in the 2001
Scottish Recruitment Advertising Awards (as Hawk & York), as well as four
prizes in this year’s Scottish Recruitment Advertising Awards.
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